Playing on circular music

Did you know that music can have a beneficial effect on brain chemicals such as dopamine, which is linked to feelings of pleasure, and oxytocin, the so-called “love hormone.” And there is moderate evidence that music can help lower levels of the stress hormone cortisol. Besides these there are also other benefits like improved mental performance, coordination, reading and listening skills. And honestly, doesn’t it feel great to create music all by yourself – a way of expressing yourself and feeling it?

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Unfortunately, the ability to create music – the specific type of music- we dream of can be exclusive. And that is such a shame, because music frees, music connects and music makes us feel alive. It makes us dance, it makes us cry, it makes us smile, it makes us fall in and out of love, it makes us excited, it creates a unique atmosphere, a rythm, a bond.

Why is it exclusive? There is a great variety of music instruments and each of them is made of different materials , with a different level of difficulty and different costs to create a unique sound. Of course, it is possible to use vegetables or simple sticks to create sounds, but these might never create the sound of a violine. A well produced violine may cost at least 1000 Euros up to hundred of thousands of Euros, depending on the materials used. And this keeps the dream, your dream, a girls and boys dream, an adults dream or the dream of anyone with a low budget always a dream. In reality, this dream should be lived.

Could renting change that? Yes! With 30 years, I decided to rekindle with my childhood dream and signed up for a trial violine class. Unfortauntely, I did not feel inclined to continue the dream, because the price of a violine appeared quite shocking to me. It was then my teacher who recommended me to rent a violine from a nearby store, that offers also repair and maintenance service throughout the use time.

What’s their business model like? Depending on the quality of the violine, I pay between 15 and 19 Euros a month rent. This price also includes a small insurance fee (2 Euros) for any type of damage that could happen. I need to rent it for at least 3 months and then cancel it in advance. If I decide to keep it, the price of one year rent (around 160 Euros per year) can be deducted from the total purchasing price.

Because I rent it, it is expected that I care for the product. While I have no understanding of violines yet other than , good once are made of wood and the bow of horse hair, maintenance guidelines help me care for it and of course my teacher too (I hope : ) ). If I have any problems, I can also always contact the store for help.

What does this mean to me? Really the world, because I had always been fascinated by the sound of violines, and always viewed money as a huge obstacle. Likewise I was so pleased to learn about the environmental benefits of my local produced product and why quality matters so much. Circularity therefore does not appeal to plastic and fashion only, but also to many other sectors that make life livable and yet so joyful. I want more of it : )

Limits to growth for the bio-based economy, why circularity is the way to go in 2020

A few weeks ago I watched a Netflix documentary on healthy diets, which highlighted the versatile and healthy diets of hunter gathrers. Hunter-gatherer culture was the way of life for early humans until around 11 to 12,000 years ago. The lifestyle of hunter-gatherers was based on hunting animals and foraging for food.

What I liked most about the documentary was to see a balancing interaction between humans and their ecosystem. Whatever they used to hunt, to wear and to cook was bio-based and once an item fullfilled its purpose such as food, a used spear or old clothes, they could be thrown away and turned one with nature again. Life focused on necessities, instead of likeabilities; whatever had been thrown away, needed to be thrown away.

Our way of interacting with the “real word” drastically changed and we started to become adjusted to as well as to desire materials that are non-organic. These are materials that at the end of their life-cycle accumulate in the environment somewhere, rather then becoming part of it. These are also materials that can be produced very quick!

Some of these materials include synthetically produced textiles, or the processing and use of sand and metals for construction. Others include plastic to wrap goods, or fossil fuels to supply us with heat. Hunter gatherers instead would have hunted for food and would have used all parts of their pray such as the skin for leather. They would have collected wood from the sourroundings to serve as a source of heat and fire wood. Whatever waste they had created in their different tribes, turned one with nature again.

Nowadays we are driving on quick consumption, the rush it evokes in us, the happiness it brings and the quick accessibilty for it. One click on Amazon and we can buy the new shirt of our favorite Instagram feet or those that Tom and Jaz are wearing. Another click and we can buy new shoes and a few years later, we finally can buy that interior decor we always wanted. The industry knows that and they are more then dedicated to supply new products and innovations on a rapid basis.

The industry also knows that our resources are running short, environmenal regulations are turning stronger and therefore increasing research to develop and re-apply bio-based materials. Suddenly the way of living with our environment such as of the hunter-gatherers appeals.

!Biobased materials do not equal sustainability

As an individual, I believe that you can think of various bio materials i.e. grass to produce paper or sheep woll for textile. But my favorite industrial bio-based “sustainable” material is bamboo, because it matures within 3-5 years and it can be processed into almost everything. It is also my favorite ecological resource, because it stores water year round, regenerates degraded lands and can serve as an alternative to tropical timber.

While I truly support bamboo as an alternative to other materials, I also acknowledge that its growth rate of 3-5 years is limited. Let’s say if we had 16.000 hectars of bamboo and needed all that bamboo to supply sufficient fibre in one year, then it is likely not as “renewable at the end”. I also acknowledge that certain processing methods such as the chemical once for fibre production, make it less ecological and biodegradable. This is the opposite for mechanically produced fibres, but the processing is lenghty and labour intensive. This currently makes it less desirable by the industry.

To continue promoting or developing ecological, fair or lets say “slow” materials within the current consumption model, the only way to go forward is the Circular Economy. I would say that the Circular Economy aligns well with the principles of the hunter gatherers, as waste turns into value again.

Why is that important?

Because if we want to continue promoting sustainable materials (let’s say ecological, not causing deforestation, no pollutions entering the environment), then we have to acknowledge that there are limits to growth for “bio-based materials.” Yet, to maintain that current economic model, we simply capture the value of products at the end of their lifecycle. In doing so , businesses keep the value in the company and consumers can maintain similiar consumption models.

We can achieve this by promoting business models for the circular economy that capture the value, of products and materials at the end, but also throughout the production of a product.

Would you like to know more about business models for the circular (bio-based) economy and receive help with identifying integrated models that are most suitable for your business?

Please feel free to contact me any time.