I don’t want to bake more cookies- Rethinking life towards and after retirement

Some of my acquintances retire and I hear them talking about the things they will do or not after their jobs end, or already do or don’t. Some are happy and some seem dissatsified. “How is your retirement? ” I ask someone and he’d reply that well the notion is most elderlies go on hikes, I did too once, but now I want to go on about my day and life. I actually miss working because it gave me a sort of purpose. Not that I liked it, but hm oh well. I’ll find something to do.”

This and further conversations, made me think about what life I want to live, if when I set a seemingly “psychic end” to work life already, or center my thoughts on life after retirement, for which I don’t know how it will be like anyways, if the life I live is pursued because of generiousity to myself, or because of my imagined after-worklife retirement. If for the latter, does this result in me working too much, a job I possibly dislike or follow because of its financial incentives? I write so, because so often I hear” I can’t wait for retirement, finally to do the things I enjoy.” I feel it should be “I am looking forward to life itself “.

Retiremenet often seems to be perceived as the end of life phase. A start of a new life, which in retrospect is a continuity of life as whole. If someone has experiernced furstration before, they will continue to experience it after.

Yet in the retirement phase, I feel that increasing levels of loneliness or dissatisfactions suddenly originate too. In one way not doing anymore what one possibly did not like, let’s say the factory work and therefore prone to experience an increasing emptiness “How to fill such lack of work now with what type of meaning?” And in other ways not being able to continue to do what one has previously liked “industrial design,” for example because one is now the retired.

It made me think about notions to the end of life; whether a career or profession could be sustained that creates a particular meaning in the “retirmenet phase”, a form of continuity. And at the same time what form of activities could possibly be pursued so that one who experiences such a huge loss of work, even if it didn’t pleasure, can fill their time with a different form of meaning and pleasure that not necessarily relates to hiking and playing Bingo only.

Why does this worry me?

I began thinking about the retirment phases of my grandmother(s), and other elderlies in elderly homes or different forms of care; some that still lived through WW2 or the aftermaths. Some that simply lived. Some who complained at me that they didn’t want to be read out children stories or bake cookies all the time, but how much they still want to feel alive in other notions too; to design, to engineer, to teach. I guess they could, but yet they aren’t often offered the opportunity, even to fall in love again at 80 or to start a new business, if they wanted to.

Why can’t we be more engaging with the elderlies? someone could ask and the reply would be “dementia” or other symptoms of aging. But I’d say that between those moments of amnesia, there is some depth of joy that can be experienced, even if forgotten after. Though parts of it, the joy felt, the emotions, stored in the lower brain regions, they likely won’t be forgotten that easy.

Why does this matter, why does this relate to sustainability?

Just like babies, our brains still want to be stimulated. And possibly similiar to babies and brain growth; if such stimulation little exist, then brain is more likely to experience detoriation. And when we talk about detoriation of the brain, we can also talk about increases in somatic and other forms of illnesses. Furthermore, loneliness and lack of engagment turn into a major public health concern. In fact, it already is.

What can be done about it?

While these problems are known about, expenses for health care are quit high, leaving elderly care often at a minimum of care. To circumvent that the Netherlands has piloted a project in the city of Deventer in which students rooms are rented out for a discount in an elderly home in exchange for one hour volunteer work. Often students end up doing more hours for the community, then they actually have to. In another example, UK primary school merges generations by inviting elderly to work with them, a concept that originated in Japan.

And then of course there is you, us; how can we live as society, but also as individuals that the life lived is worth to be pursued as a whole and less as to be seperated stages?

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Whats a sustainable circular business model? A license plate!

By the end of last year, a group of high school students, aged 15-16 approached me and asked, whether I could support their newly formed school company with 10 Euros. Those 10 Euros symbolized a small share in the company and I joyfully said yes and was excited to become shareholder for the first time in my life. I asked them ” What excactly am I shareholder of and what exactly is this part of ?” ” It is an extracurricular activity, supported from JUNIOR . At JUNIOR, high school students set up their own student company, distribute their products to customers and earn real money. learn what the reality of entrepreneurs looks like – by trying it out for ourselves.” “Super cool! What is your business like?” ” We make products from license plates that aren’t used anymore by their car owners. Our company is called UsedPlates3 – UP3 . ”

Allthough they already hinted into the direction of circularity by highlighting the concept of “waste to value”, little would I know that they would fully develop a sustainable circular business model over the next months. And little would I know how their small business idea would receive growing attention from different German newsoutlets. And most of all was I joyfully amazed, when I heard that their company and efforts had made it as far as to compete in a Germany wide student entrepreneurship competition.

Now, why am I that enthusiastic about their idea? It fully reflects not just a simple circular business model, but also a business model that is sustainable. So what’s a sustainable circular business model? To me that means that it is needs based.

First of all, many people need a car. Nowadays, a car might be almost as important as food. Something we likely cannot say no to, especially if we live rural and need to go to work. Even if we rented a car a la car-sharing, cars would still be needed. And with each car, a licence plate is needed as well. There is almost no expiration date to a licencse plate, yet each licence plate might have an end to its life such as when a car is not needed anymore.

There are of course many more needs based products. Such an example is clothing with the original aim to serve as protection from environmental hazards. However, many clothes nowadays are promoted in such a way that they do not fullfill this basic need anymore solely, but rather support the buying of new clothes that have little functional value. Let’s think of a pink glitter high heel instead of a boot that keeps our feet safe. In addition, fashion trends frequently change, particular by season and again, this encourages consumers to buy more and more, adding to the pile of sustainability disaster, form a social but also ecological perspective.

What purpose or need are these shoes fullfilling?

This differs to a licence plate, which again is needs based and therefore does not promote consumption of a new license plate to begin with. Because of that it is “sustainable” by origin. Now this product is also circular, because it can be transformed into a new product without having to recycle it. Recycling for instance, is linked to the lowest form of circularity, because a lot of energy is used to take materials apart and to transform them. A license plate on the other hand, can stay as it is , and only needs to be shaped into the desired end-product. “Only” to be used careful, because the students still create everything by hand and it takes quite some time.

What’s my favorite catch on their business model? That’s OMG that they had thought about the concept of “emotional durability” in their business model. Emotional durability bascially means that a consumer of a product feels strongly connected and therefore, wants to keep their product for as long as possible. That’s crucial if we talk about product life-cycle extension. What better product is there, than one made of a license plate of a car, with which the owner has experienced so many adventures and spent so much time with? I can’t think of one.

So you guys, your school, JUNIOR and most of all your amazing business UP3 super rock. You win my special sustainable circular business award 🙂 Interested to learn more about the work? Comment or message me and I will connect you.