Should you change your career?

If you should change your career, that is something only you can answer and nobody else. No one in any forum can answer it for you and my blog also won’t answer that. It’s odd right because the title says so? I tell you why; I don’t know you and answering such an important question without knowing you, sounds completely wrong. Now, of course, I want to help you, even though I don’t know you. So with this blog, I want to make you aware of some factors that may influence you in your decision unconsciously.

Sometimes we have studied and worked in a field for many years. As a result and the older we turn, we become experts in a certain field. Because of that, it can make us feel comfortable to stay and we also enjoy the idea of the perks that often come with growing in a career “a higher salary” for example, or a different position “being a manager instead of an entry-staff”. These are externalities though, and if you don’t like your career, then these externalities won’t compensate for your level of dissatisfaction with the general career. That’s a bit of what keeps you drained when you come home.

Now you could think okay, but well you succeeded in this career and a different career is really new so you don’t know if you succeed there. The reality is that if you succeeded somewhere, a place that even does not seem to fulfill you, then you likely also succeed somewhere different and even more, if that place fulfills you. It’s a bit like not feeling drained of your energy that will be compensated with long hours of TV or shopping, but the energy used may make you feel a bit tired, but in a good way.

If you already know that you are unhappy with what you have, then why not go for something that could make you happier?

Yet, you may still think that you won’t succeed and that the stakes are too high because you would be new to something new. Here, the reality is that you already have certain skill sets that made you be in a career not of liking. Now, when you switch a career these skill sets don’t suddenly vanish into thin air, but they can often be used for a different job or career path as well. It means that often we think there is a clear-cut, a start 0 – a reminder of being a pre-schooler again, when in fact it’s not a start zero. A cashier with a beautiful soul will probably do a fantastic job in another profession in which talking is just as important. Or a chemist might do a great job as a doctor, because of his skill set to understand synergies and systems.

For this paragraph, I randomly forgot what I wanted to write about, which reminds me that we often don’t know what the future will bring, even if we had it planned out well or imagined it to be different. For example, studying Y to become D, but then realizing that D is not what we want and we want to do K instead now. Likewise, we don’t know if K will satisfy us, but at least we know that D does not. So doing the mathematics of staying in D vs K, we likely lose if we stay with D (adding a year of big fat energy – and that year after year until we retire and then die).

Now, should you change your career? I really don’t know that, but it may be suitable to identify factors that make you stay;

  • Do you want to stay because of externalities like perks and a position?
  • Do these externalities compensate for that feeling of feeling drained?
  • What scares you about staying? Is it because of what others think of you, or maybe what you think of yourself? And if you stay, because you don’t want to disappoint anyone (it happens), what about disappointing yourself?

Lastly, oftentimes we think that we have only one life, which makes us want to plan our life. The reality is that we have only one life, which means that if we plan our life and do what we think we should do, or what is expected, or follow how we imagined our career to play out, then we likely have missed out on the opportunity that life has to offer itself. It means, that if you don’t dare to fail, or risk being happy – in a new career – then with certainty you will stay in a career in which you will stay with certainty unhappy.

Of course, there are more factors to career changes or not, which makes me write; I would like to hear and chat with you. What makes you think or not think about changing a career?

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How to rank higher on google? Be yourself.

I started writing this post with fear, because it was about sharing my business model and who wants to share their business model? Somebody who is secure with their business model and what they are doing. If you do your thing, it is less likely that somebody can take it away from you, because it means taking away you. You cannot be taken away, because it is you and even if somebody tried to copy you, they couldn’t, because they can’t be you.

What does that mean for writing? Somebody writes something great, which often is an expert in a specific field. To me I am very interested in Psychology so I often find posts from a Dr. x in Psychology or Mayor Clinic. I think “Gosh I have to be like them, to write like them, to get my Google Rankings up like them.” What happens here is that I compare myself. I compare myself to a person I don’t know, but their title “Dr.” and then Mayor Clinc. I set both as an ideal as to how writing should be done to get Google Rankings up. This does not help other then thinking that my writing is not good enough!

By setting somebody else(s writing) as an ideal, we tend to forget that we are ideal in our ideal. You and what you have to say and write about is unique, which makes it good enough to be ideal for yourself and therefore somebody else too. No? Look at the New York Times offering strangers to submit opinion pieces, because these opinion are worth being published – they matter. In other words; somebody can have a Dr. and something great to say about mental health and somebody else cannot be a Dr. and have something great to say about mental health too. It means that both perspectives are valuable and therefore rankable.

That day I thought a lot about self-rejection on a personal level but since we are individuals at companies, we self-reject as companies as a total too. Just go for it. There are no ideals, other then the ideals you set to yourself on writing.

So how do I get my rankings up? Generally I don’t look up any competition and what anyone else has writtten about the topic of my interest. I do that to avoid comparison and to focus on my own writing style. It allows me to write about what comes to my mind, without feeling the pressure of having to live up to an ideal or writing like another to gain rankings. In my writing I also do not write for rankings, but because I enjoy it. For example, I have a natural curiosity for topics and I find it joyful to bring difficult topics more easy across and at times to mix different disciplines. And at times, I write about what comes to mind.

How to rank high then? Often we try to “create something” by having an ideal in mind. The ideal post should be like that, which ends up losing a sense author authenticity. It means that you may end up adjusting a specific writing style or change your writing voice to align with an imagined ideal. This leads you likely to lower your rankings, because it lacks authenticity. You are not like “Dr. x”, Mayor Clinic or Tesla Marketing, but you are who we are and your strenght is your knowledge, writers voice and perspective. So if you want your rankings up; be yourself and express that. Of course, good grammar, structure etc. helps with that too.

It seems helpful to ensure that your titel matches the content of your article. If your title sounds like “The elephant eats the apple” and the content is about buying houses, it may sound nice, but it is unclear.

Think of what you stand for and how to communicate that. Of course, different blogs on how to get your SEO rankings up will tell you differently and that is okay! For example, it seems helpful to use specific keywords to be found. On the other hand, you end up implementing all these things and realize that it was so stressfull that in many cases your rankings don’t go up. What is it that you stand for and whats your unique selling point? Communicate that and it is likely that your rankings go up higher. Does your view contradict whats been written about? Great, communicate that and if not whats your view on it? Let your voice be heard.

Lastly, I don’t know how to get Google Rankings up with certainty. Many blogs will tell you so, even experts in rankings, but the reality is that there is no absolute cerainty. However, Google of course is smart and what it does much – my secret now for you- is to have a look at individual writing styles. So what is yours and what is it that you want to bring across if it is only for you? What niche can you fill? And if you found that niche -a last analysis – fill it with #hashtags but don’t think to much about them.

Of course there is much more to it and validity in how to rank higher by actively applying scoring and writing techniques. With this post, however, I wanted to offer a different perspective that has been working for me well without even wanting it.


For this blog I used desperate observations on how I got my google ratings up and theory from psychoanalysis.


Do you find yourself in difficulties to bring your message accross easily , are you looking for someone to write for you, or somebody to find out whats niche for you ? Contact me for writing inquiries.

What’s my unique selling point? I bring difficult topics easy across and I tend to mix disciplines. Sometimes I use a bit of scienctific background and sometimes not.