I started writing this post with fear, because it was about sharing my business model and who wants to share their business model? Somebody who is secure with their business model and what they are doing. If you do your thing, it is less likely that somebody can take it away from you, because it means taking away you. You cannot be taken away, because it is you and even if somebody tried to copy you, they couldn’t, because they can’t be you.
What does that mean for writing? Somebody writes something great, which often is an expert in a specific field. To me I am very interested in Psychology so I often find posts from a Dr. x in Psychology or Mayor Clinic. I think “Gosh I have to be like them, to write like them, to get my Google Rankings up like them.” What happens here is that I compare myself. I compare myself to a person I don’t know, but their title “Dr.” and then Mayor Clinc. I set both as an ideal as to how writing should be done to get Google Rankings up. This does not help other then thinking that my writing is not good enough!
By setting somebody else(s writing) as an ideal, we tend to forget that we are ideal in our ideal. You and what you have to say and write about is unique, which makes it good enough to be ideal for yourself and therefore somebody else too. No? Look at the New York Times offering strangers to submit opinion pieces, because these opinion are worth being published – they matter. In other words; somebody can have a Dr. and something great to say about mental health and somebody else cannot be a Dr. and have something great to say about mental health too. It means that both perspectives are valuable and therefore rankable.
So how do I get my rankings up? Generally I don’t look up any competition and what anyone else has writtten about the topic of my interest. I do that to avoid comparison and to focus on my own writing style. It allows me to write about what comes to my mind, without feeling the pressure of having to live up to an ideal or writing like another to gain rankings. In my writing I also do not write for rankings, but because I enjoy it. For example, I have a natural curiosity for topics and I find it joyful to bring difficult topics more easy across and at times to mix different disciplines. And at times, I write about what comes to mind.
How to rank high then? Often we try to “create something” by having an ideal in mind. The ideal post should be like that, which ends up losing a sense author authenticity. It means that you may end up adjusting a specific writing style or change your writing voice to align with an imagined ideal. This leads you likely to lower your rankings, because it lacks authenticity. You are not like “Dr. x”, Mayor Clinic or Tesla Marketing, but you are who we are and your strenght is your knowledge, writers voice and perspective. So if you want your rankings up; be yourself and express that. Of course, good grammar, structure etc. helps with that too.
Think of what you stand for and how to communicate that. Of course, different blogs on how to get your SEO rankings up will tell you differently and that is okay! For example, it seems helpful to use specific keywords to be found. On the other hand, you end up implementing all these things and realize that it was so stressfull that in many cases your rankings don’t go up. What is it that you stand for and whats your unique selling point? Communicate that and it is likely that your rankings go up higher. Does your view contradict whats been written about? Great, communicate that and if not whats your view on it? Let your voice be heard.
Lastly, I don’t know how to get Google Rankings up with certainty. Many blogs will tell you so, even experts in rankings, but the reality is that there is no absolute cerainty. However, Google of course is smart and what it does much – my secret now for you- is to have a look at individual writing styles. So what is yours and what is it that you want to bring across if it is only for you? What niche can you fill? And if you found that niche -a last analysis – fill it with #hashtags but don’t think to much about them.
Of course there is much more to it and validity in how to rank higher by actively applying scoring and writing techniques. With this post, however, I wanted to offer a different perspective that has been working for me well without even wanting it.
References
For this blog I used desperate observations on how I got my google ratings up and theory from psychoanalysis.
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Do you find yourself in difficulties to bring your message accross easily , are you looking for someone to write for you, or somebody to find out whats niche for you ? Contact me for writing inquiries.
What’s my unique selling point? I bring difficult topics easy across and I tend to mix disciplines. Sometimes I use a bit of scienctific background and sometimes not.
AnnJoest 