Innovation, and whether innovation becomes adopted is context dependent.
Innovations are often only successfull if the existing system allows them to become established. These systems consist of the often strong established landscape and multiple aspects manifested in a socio-technical regime.
Failed innovations, might have neglected the meaning users give to existing products, or the competences needed or the fact that different materials can be difficult to process or replace by producers.
Did you know that an innovation is often shaped by the many problems and their solutions different product users have ? And as each of the problems and solutions unfold, some become dominant and shape the innovation over time. Thus, the innovation becomes adopted.