You are a company, an individual and you would like to do it different. You don’t because of what others think, the possibility to get rejected. You do it then like others do it, or those who are well known “write like the New York Times”, copy the business model from “Tesla”. You get little to no liking, because you lack novetely and you feel frustrated, it lacks the reality you wished to feel, to follow.
The outcome is that what you would have liked to do, what you and how you would like to do it differently, has and had little chance to surface and it leads you to self-reject before you even try.
I believe this perception is how much innovation becomes #rejected before it even has the chance to surface or to come to word.
P.S. even the New York Times started somewhere to be New York Times. Why not be your own New York Times, Tesla, whatever it is that you admire?